How will artificial intelligence affect web development?

In the past, designing a website was an expensive and time-consuming process that required programming skills or a large budget. But technological advances and artificial intelligence (AI) have shaped the future of web development. Now, anyone can create a website. With Constant Contact’s simple AI website builder, you can easily create your own custom website.


Curious about the main features of an AI website builder? Items to look for include:

  • Smart builder
  • Mobile Responsive Design
  • Powerful editing capabilities
  • Logo maker
  • electronic commerce
  • Monitoring and analysis

And what role does AI play in all these functions? Let’s find out.

What are the characteristics of an AI website builder?

In the early days of the Internet, Web sites were created in HTML. Web design was a long and drawn out process that few experts were able to carry out. Since then, web design has evolved and gotten more sophisticated. Now, computers can use artificial intelligence and machine learning technology to develop a website.

AI website builders make you no longer have to build a website from scratch or resort to hiring a professional. Instead, it opens up a third option: virtually anyone can instantly create their own website without knowing anything about coding.

Constant Contact’s AI-powered website builder uses automated intelligence in a variety of ways, including:

Smart builder

If you don’t know how to code or can’t bother with drag-and-drop constructors, you’re in luck.

Constant Contact has changed the way websites are designed with the adoption of AI. This is likely to have a huge impact on the future of web development.

How is that?

With Constant Contact, even a newbie can instantly create their dream website. And they can do it in just a few minutes by following these steps:

  1. Start your free trial of the website builder
  1. Select your category – the first message will ask what your site is about. You should know this, as the right design for one type of business may be wrong for another. For example, a business focused on retail will be different from a travel blogger or a standard business website. The smart system takes the information you provide and then creates a custom site based on that category.
  1. Give your site a name : At this stage, you should already have a site name in mind. If not, don’t worry. You can always come back and edit at a later date.
  1. Select a cover image – Now that AI Builder knows your plans for the site, it can provide you with many high-quality images for your pages. However, you can also upload your own images.
  1. Upload your logo – If you already have a logo, upload it. If you don’t already have one, Constant Contact AI can help (but more on that later).
  1. Select a theme – The smart creator allows you to choose one of several themes or color schemes. It will automatically suggest the one it thinks is the best fit.
  1. Choose your navigation style – You can choose from several navigation styles. If you are not sure, the AI will suggest an appropriate style for you.
  1. Pick a couple of fonts – Similarly, choose one of several font options.

That’s it! AI Builder turns what was once a complex and time-consuming task into a quick and easy 8-step solution. Once your website design is complete, all you have to do is add content and publish it.

Mobile Responsive Design

The future of web technologies is mobile. Today, more users than ever use their mobile devices or tablets to surf the Internet and shop. In fact, mobile devices account for more than 50% of all Internet use. In the past, websites were not designed for mobile device users. But a mobile responsive website is easier than ever with artificial intelligence.

AI website builders, such as Constant Contact, use mobile responsive design. This ensures that your website looks and adapts well on any device, including smartphones, tablets, laptops or widescreens. And no matter how many times the page is edited, it automatically adjusts and adapts to the user’s device. There are no floating images, no endless scrolling of text, no zooming in and out to read pages.



Constant Contact’s smart builder is not simply mobile friendly. People tend to confuse the two, but they are very different. A mobile-friendly layout simply means that your site will shrink to fit a device’s screen. But this does not make the site more functional or readable. However, with our AI-powered builder, every page is 100% mobile friendly. This means that your designs, images, texts and other elements on the page will automatically adjust to perfectly convey the same information.

If you are visiting the Constant Contact website, drag or resize your web browser. Notice how the images and content on the page will automatically adjust to perfectly fit the dimensions.

This is an example of the Constant Contact website in normal desktop view.This is an example of the Constant Contact website in a resized desktop web browser.

Your mobile-friendly, AI-powered site will benefit your business in a number of ways, including:

  • Faster loading times
  • Higher conversion rates (the percentage of visitors taking a desired action on your website)
  • Decreased bounce rates (the percentage of website visitors who abandon after viewing a page)
  • Improved search engine optimization (SEO)

Most importantly, this creates a better user experience, which is one of the main directives of any AI system.

Powerful editing capabilities

In the past, websites were static, immovable. What he saw on the screen was what he got. If you wanted to edit a page or change the layout, you would have to dive into the code. Today, Constant Contact’s AI builder and responsive layout make it easy to edit pages on the go.

Adjust or edit the layout and sections if necessary. Add a page. Delete the section. Change the layout. Whatever you do, the AI can monitor your actions and react accordingly. With a mobile-responsive AI website, you won’t have to worry about altering the design of your website.

This gives you the freedom to be flexible, take risks, and experiment. Try it yourself. Make a change and then see how your audience responds. If your alteration works, keep it. If not, it’s easy to go back to the way things were.

Regardless, the AI-powered website has built-in layout protections. This ensures that your pages will look great on any device or screen.

Logo maker

When done correctly, it is the symbol of your business. When people hear your name, that image will come to mind. That is if you do it the right way. Previously, to create a logo, you had to hire a specialist. You would need a graphic designer who can take your name and idea and then turn them into various design concepts. This took time, energy and money, especially to find the perfect design.

All that has changed with AI. Not sure how to create a logo? Or maybe you have a limited budget? That’s not a problem. With Constant Contact, create a logo in no time with our built-in logo maker.

To create your logo, enter your brand name and tagline (if you already have one). LogoMaker powered by artificial intelligence will instantly generate hundreds of high-quality, aesthetically pleasing logo options that match your name and tagline.

No templates, no frills. The artificial intelligence system creates a unique design element and customizes it based on the information you provide. Once you decide on a logo,you have unlimited customization options.

  • The icon
  • Topics
  • Sources
  • Colors
  • Type size and style
  • Spacing

Once you’ve completed your logo, you can download it for free in several high-resolution file types. This makes it easy to get it on your site, marketing materials, and more.


The rise of e-commerce has changed the way we shop forever. And now, if you sell stuff, you could benefit greatly from an online store.

With the Constant Contact website builder, set up and run a store in no time. And this is not just any store. It is one that is easy to set up and even easier to manage. Automated processes make it easy to sell products, services, and even digital downloads. The store allows you to accept Paypal and Stripe payments.

But where the AI-powered platform really shines is with its powerful analytics engine.

Monitoring and analysis

When it comes to running an online store, it’s hard to keep track of important numbers, trends, and metrics. However, with Constant Contact, keep track of your website performance and find out:

  • Who visits your website
  • How long are they
  • How do they get to the site?
  • And what content was attractive?

All this information is automatically compiled into graphs and visualizations. And you can access it through your analytics dashboard. No need to visit a third-party website or have any special knowledge. It’s easy to see how your website is performing. You can also find areas for improvement.



The dashboard will collect useful data such as:

  • Conversion measurements
  • Click rates
  • Bounce rates
  • Traffic
  • Desktop Visitors vs. Mobile Visitors
  • Average time on page
  • Domain authority (a score that determines the “authority” of a website)
  • Residence time
  • Loading time of the page

All your data is kept in one easy-to-access dashboard. But AI is not limited to charting trends. It also provides you with useful information to create a better user experience. And that’s the whole purpose of analytics – to simplify findings for your clients in the form of efficient page layout and better functionality.

In e-commerce terms, the analytics program helps you see important metrics, such as what products are selling and who is buying. With this data, you can highlight sales opportunities and find more ways to sell directly to your ideal customer.

And don’t forget, you can get even more valuable data with Constant Contact’s various marketing and lead capture tools.

We are here to help!

Because your website is mostly automated, if something goes wrong or gets stuck, you will need help. That’s where Constant Contact customer support comes in. We provide our clients with assistance and troubleshooting on anything from connecting a domain, setting up an online store, to remodeling their site.

Need help? Contact us through:

  • Chat
  • Telephone
  • Email

To build your website, you have powerful AI on your side. And for everything else, there’s the Constant Contact support team.

Also, just like you found this article, our blog is full of useful information on how to create and design an impressive website, how to advertise your business or blog, and much more.

Constant Contact – powerful automated intelligence

Want to have your own website but have a limited budget, skill set, and schedule? That’s not a problem. The future of web design is automated intelligence. AI technologies have forever changed the way sites are created. They are easier to build, more profitable, and more accessible to everyone.

And with the Constant Contact website builder platform, you have all the powerful AI web design tools you could ever need.

Are you interested in seeing what an AI-powered builder could do for your business? To get started, simply:

  • Enter details about your business or blog
  • Create the right template for you.
  • Customize it to your liking
  • Start attracting visitors

With Constant Contact, it’s quick and easy. So, what are you waiting for? Harness the power of AI and build your website today!

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