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Digital marketing is rapidly becoming the backbone of revenue generation in most companies. Even traditional brick-and-mortar businesses see the advantages of staying on top of internet marketing.
So, who are these digital marketers? Where do they belong, and what experience or educational qualification does one requisites
to become a digital marketer?
The answers are diverse as the career options available, ranging from social media to analytics, and the skills needed are similarly varied and vast. However, if you are interested in digital marketing, you probably already have the skills that need to be just improved. So here, we are discussing the popular career options in digital marketing.
- SEO Manager
SEO managers handle the company’s entire SEO strategy, starting from planning to implementation. Your main motto is to enhance the company’s ranking in search engines, especially Google. The responsibilities will vary as required but will include:
- Web analytics
- Web marketing
- Creating a social media strategy
- Planning a content strategy
- Establishing campaigns to enhance search engine results
- Creating a keyword strategy
Who are eligible to become an SEO Manager?
Somebody with a proven track record of SEO and good leadership skills will thrive in this role. However, it also requires someone adaptable. You will be the driving force behind the company’s online presence, so you must stay on top of the trends and understand how to use them to drive traffic and improve sales.
Qualifications required
A minimum of a bachelor’s degree is needed, and mainly two years of relevant SEO experience.
- Digital Marketing Manager
If you have over five years of experience in digital marketing, you can apply for the digital marketing manager position. These days, companies look for digital marketing managers as they want somebody who can manage the entire team and the process. A digital marketing manager’s average salary is between Rs. 15 to 20 lakhs per annum.
- PPC Marketing Manager
As a PPC Marketing Manager, your role will be to check pay-per-click campaigns. You will be responsible for running different client campaigns in Google Ads and on Facebook, Instagram, and Bing. As a PPC Marketing Manager, you must handle:
- Targeting audience and selection of keywords
- Curating copy
- Data analysis
- Running A/B testing
- Improving traffic and decreasing ad spending through optimization
If stats and data excite you, then this job is for you. PPC is all about analyzing the data and using the information to your benefit.
Who can apply for this job?
A minimum bachelor’s degree in Digital Media, Marketing, or any related field, and a certification in Google Ads is an added advantage.
- Influencer
When you work as an influencer, you must promote a company’s message, products, and services on social media as you include it in your day-to-day life. In addition, you will communicate with your followers continuously. The responsibilities of this job profile include:
- Engaging your social media followers with the brand
- Promoting the company, its products, and services
- Use hashtags to make sure that your posts reach all relevant places
People with more than 1000 followers can become great influencers with a social media following.
Qualifications required to become an influencer
A sound understanding of important social media platforms will help you become an expert in this field.
- Search Engine Marketers
SEO is a broad term. A company must appoint SEO professionals at different stages to make the SEO game strong. SEO professionals will bring in the required traffic and the number of clicks to a website. The work also includes analyzing ad copies, bid management, researching keywords, split testing, etc.
A search engine marketer does not require a specific experience. Many companies also hire freshers for this position. All you need is to have the proper knowledge of different tools related to SEO.
- Graphic Designer
If you are an expert at designing and know different tools like Photoshop and Adobe, you are the right fit for digital marketing. When a social media expert crates imagination for design, they must contact a graphic designer to design it. These days, every company hires a graphic designer to create beautiful posts for their different social media channels. This position has a lot of demand.
- Social media manager
As a social media manager, you will take care of the social media strategy of a company, including curating content and advertising. Some of the responsibilities that a social media manager must fulfill are:
- Posting updates
- Attracting followers to social media accounts
- Communicating with followers of social media accounts and replying to questions
- Calculating and analyzing the engagement of followers
Anyone who loves social media and knows how to use analytics will be apt for this role. If you know what it takes to make a great post are best at interacting with social media users, the chances are high that is the right option for you.
Good knowledge of social media platforms and how to use them for generating leads will improve sales. Therefore, SEO experience is an asset.
There are many options available for those who want to build a career in digital marketing. The opportunities are endless as your interest to explore them. Digital Marketing, as a field, is growing where a little experience can go a long way, but it is never too late to upgrade your knowledge. A small investment in education will give you a bright future in digital marketing.
Streamlyn Academy offers the best digital marketing courses in Bangalore for professionals, students, and entrepreneurs. Whether you are new to digital marketing, becoming a certified Digital Marketing professional will provide you with competitive benefits and skills.
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