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Currently, the whole world has switched to online mode in some way. Earlier, communication took a few days, then came a time when it reached a broad reach, and now is, when the entire world works with the internet, communication is not a big deal.
The emerging scope of the digital world worldwide has opened new jobs and opportunities. One such job which is growing in demand is digital marketing. If you are interested in knowing about the scope of digital marketing, then read further.
But, before we get into the scope of digital marketing, let us understand the significance of digital marketing and why companies prefer using it.
What is Digital Marketing?
Digital Marketing is promoting goods and services using digital channels. Today, almost everyone is online. With easy access to data and cheap smartphones, the number of people worldwide who have access to the internet has risen drastically.
So, if companies want to connect with their:
- Targeted audiences on a global level
- Communicate with them
- Earn high ROI
- Create brand awareness
- Sell and advertise products or services at affordable price
Then, they should carry out digital marketing strategies. Therefore, if you want to learn the basics of Digital Marketing or enhance your knowledge, you must enroll in the best digital marketing courses in Bangalore.
Today, businesses leverage various digital channels like search engines, social media, websites, and email to connect with present and prospective customers. In addition, companies also follow the latest digital marketing trends to keep themselves updated with the present industry trends.
Growth of Digital Marketing
The scope of digital marketing in 2020 and 2021, respectively, has seen a drastic rise. Despite the Pandemic affecting us for two long years, the growth of digital marketing was not affected.
With new variants like Delta and Omicron, there is a substantial fluctuation in the current trend patterns across the industry, but digital marketing remains to stay strong. Further, we would take a high leap in 2022 possibly.
When we think about the essential indicators of success in marketing, we think about the number of people we reach through marketing practices. Invasion of the internet has reached high numbers. India has the 2nd most significant number of Internet users in the world.
By 2023, India’s number of active Internet users will increase to nearly 666 million and over 5.3 million worldwide. Therefore, this number shows that many people are moving online, and thus it makes complete sense for companies to move to digital marketing activities.
Due to many people online, we saw a rise in data consumption. For example, in 2016, a user consumed nearly 500 MB to 1GB monthly data, whereas an average user used almost 13.5 GB of monthly 4G data in 2020.
Furthermore, this number increased by 20% in 2021 as many people started subscribing to different platforms for video consumption and other online dependencies.
By 2022, the numbers increased even more due to the digital revolution. So, completing the most basic to advanced tasks online will become something that will ultimately improve data consumption.
Companies are considering digital marketing so vital that some of the biggest firms are restructuring their marketing budget to move their focus to digital marketing.
Considering the Pandemic, businesses are relying more on digital marketing. As per Global Data, by 2023, the growth of the Indian eCommerce market is increased to 7 trillion because of lockdowns.
With everyone stuck in their homes, no one used traditional marketing. As a result, businesses that do not have a social media page will speed up their digital transformation process and create a digital marketing strategy to communicate with their target audience.
Therefore, all the growth statistics that we noted above in various digital channels suggest that the growth of digital marketing is on a rising trend.
Let’s see the scope of digital marketing and what the future holds for digital marketing.
Scope of Digital Marketing
Digital Marketing is a field with a lot of potential because the world is moving online.
It is an excellent option for innovative and sales-driven people. Tech-savvy, creative, and social workers find it easier to get into this industry. But, before you get into this industry, you must be sure about your interests, personality, etc.
These days, many people prefer the digital marketing industry because of the growing opportunities in this field. In this industry, there are endless job roles.
Some digital marketing companies will look for creative writers, whereas others might be looking for a Public Relations manager.
In addition, some job roles in the digital marketing field require tech skills, whereas some positions need creative individuals. So, you need to choose a job title that matches your skillset the right way.
Different Options to Learn Digital Marketing
Are you interested in learning digital marketing professionally?
You can select from the different learning channels based on your requirement and availability. For example, you can enroll in classroom digital marketing courses in top institutions.
Entry-level candidates who want to start their career in digital marketing can choose this option. Apart from classroom courses, there are online digital marketing courses, especially for working professionals who don’t want to leave their job while learning digital marketing and who do not prefer going to a physical campus.
Enrolling in a digital marketing course will also help you attain digital marketing certification, which has great value and significance in getting a job.
Apart from the vast flexibility, it offers to its students; it is a well-recognized program that imparts online marketing knowledge of high standards.
Another method is choosing employee development training programs conducted by HR departments of corporate firms.
If you lack digital skills, choose digital marketing training to get well-equipped with all the required information and experience for the next job or high salary. And, if such a facility is not available in your company, opt for online digital marketing programs.
