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SEO and SEM are strategies created to position a website, thus being two of the most popular in Digital Marketing. These usually cause a lot of confusion among users, due to the lack of knowledge of their differences. Each case is different and therefore it is important to know their dissimilarities in order to know which of the two is the most suitable for a brand.
What is SEO?
The acronym SEO corresponds to “Search Engine Optimization” which in Spanish means optimization for search engines. This strategy can be defined as the process that improves the visibility of a web page organically in different search engines. Normally SEO focuses on Google because it is the most used search engine by users. You can also contact Professional SEO Services Agency.
It is important to note that this strategy refers to organic results, that is, the search engine should not be paid to position a website. SEO Agency specialize in increasing relevance and authority through the use of keywords, taking into account aspects such as search volume, level of competition, seasonality, etc. URL optimization is also another important strategy used by agencies.
What is SEM?
On the other hand, the acronym SEM corresponds to “Search Engine Marketing” which means Search Engine Marketing. SEM encompasses the techniques that improve the positioning of a website through paid ads that appear in search engines for certain keywords. One of the most popular search engine advertising solutions is Google Ads.
An SEM Agency will help a web page to enhance the brand by executing advertising campaigns ensuring continuous optimization.
What are the main differences between SEO and SEM?
- The results that a website can have with an SEO strategy are more long-term than with an SEM strategy, since with it they are immediate.
- The duration in the results in SEO is more permanent than in SEM because with this strategy the results last as long as you are paying to appear.
- In SEO, unexpected changes can occur in relation to the positioning of keywords depending on how much work is done and the search engine’s algorithm.
- In SEM you have more control.
- SEO is responsible for creating quality content, usually in longer formats.
