How to determine the order of site SEO optimization?

The primary optimization tasks are project and website analysis. What we analyze:

1 Site to work. Make a list of edits. Check site positions that have already. Find out which pages bring in the most visitors, especially converting ones.

The specialist prepares a plan for internal changes, draws up a priority checklist, and coordinates the changes with the client.

The website owner should clarify the goals of the website: selling, informing, branding. It will be easier for an SEO services in Karachi specialist to understand whether it is necessary to change the CMS, the protocol from HTTP to HTTPS, or make a mobile version. In addition, the budget and the possibility of finalizing the current version of the CMS from programmers are sure to be clarified.

2 Competitors’ sites at the top

Competitor analysis is a must-have for any project. Allows you to determine what to focus on when promoting a given topic.

If your competitors are at the top of the SERP, you need to figure out why to repeat the success.

The order of work when updating the site

Stages of site search engine optimization:

• identify pages that are useful to save;
• to compose a semantic core – this determines the need, order, and priority of changing the structure;
• if there is a need to move to another domain or HTTPS, prepare and move;
• analyze the usability of the site;
• perform internal optimization that comes from the Technical Audit;
• upon completion of internal changes, proceed to external promotion;
• introduce secondary tasks and development tasks.

To determine where to optimize the site & how to make changes. They start with the most global, where web programming is required, and optimize individual pages. Therefore, the plan of changes divides into several blocks: priority tasks, tasks of the second level, and tasks for development.

Priority tasks immediately. Secondary studies perform as needed, development tasks ready for clearly fixed periods.

SEO Specialist Priorities

Semantic core and site structure

First of all, the SEO agency specialist analyses the requests for which it is necessary to optimize the landing pages – traffic will depend on them. Then, if the site’s topic does not change, they check the relevance of key phrases. Finally, the core of the queries is no longer relevant and built the site structure.

It is advisable to keep the structure as much as possible, along with the addresses of pages and files.

Recommendations when working on changes in the site structure

1

Check page visibility. Google Analytics, Live internet, Yandex. Metrical is suitable for verification. Find pages that visitors come to from search engines.

2

Set up redirects from old addresses. Do this with a 301 redirect.

3

Use CNC. The use of key phrases in the URL will be a plus. The optimal CNC length is up to 110 characters. It checks in programs: Netspeak Spider, Screaming Frog SEO Spider, or any other scraper.

4

Organize your XML sitemap. The XML map lists pages, their hierarchy, and crawl priority. The map helps search crawlers index pages more efficiently.

5

Expand the semantics and structure of the site; create & optimize pages for queries. Cover new and related topics to reach more audiences.

Each page should have its keys that do not duplicate on other pages. Otherwise, runners with the same keys will compete with each other in the search results.

In addition to defining the structure of the site, the semantic core helps:

• when generating and prescribing meta tags;
• when preparing content for landing pages;
• when linking;
• when carrying out external optimization and when developing a CNC URL.

The process of compiling the core sometimes takes months. For example, if there are several hundred thousand requests for an online store.

Internal website optimization

For this stage, a technical SEO audit of the site. In the course of work, the optimizer analyzes the pages that promote the resource’s promotion in organic search and fixes the identified errors with a checklist.

1

Website loading speed. What to do if the site loads slowly:

• reduce the weight of images;
• move scripts to separate files;
• reduce server response time.

2

Microdata. It is a set of unique tags that structure content for search engine crawlers. What are they used for:

• block with contact information;
• logo and name;
• product cards, etc.

3

Systems of metrics and statistics. To do this, use Yandex. Metrica and Google Analytics. What can you learn from analytics systems:

• identify the most visited pages;
• explore the page scrolling map and link heatmap;
• how much time the user spends on the site;
• how many pages per session and how the indicator has changed;
• what actions precede the target action;
• regions from which there are more conversions;
• watch at what stage users close the registration page, if it is multi-stage, and so on.

Recommendations:

1. The title must be unique for each page and match its content. When writing it, they put a high-frequency request at the beginning or as close to it as possible, but make sure that the sentence is readable.
2.  
3. A description is a unique, concise, attractive description of the text on the page. When compiling it, key phrases, symbols. They are striking when issuing, but it is essential not to abuse them.
4. The heading <h1> at the beginning of the page, a key phrase is entered into it, and it is made sure that it is readable.

Internal linking

Dangling sites are pages with no outbound links that other links lead. Suppose you do not remove them.

Checked with PageWeight .

Before choosing a scheme, you need to determine which queries or pages need in this way. Then, you can use one of the linking schemes:

• Hierarchical. The master page links to sections, and sections to content pages that link to the master page;
• Connecting with an asterisk. It performs in such a way that all pages of the site link to each other;
• Annular. Often used for high-frequency phrases, where all pages of the site link to the promoted section.

Optimizing content

At this stage, texts for the promoted pages with key queries and LSI entries.

In parallel, informational articles. They will go to the sections “Blog,” “News,” “Interesting.” Their goal is to help potential buyers in choosing to expand the semantic core.

Text is hidden from users but available to search engines.