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WHAT IS INSTAGRAM DIRECT?
Instagram Direct is the feature of Instagram used for doing conversations on Instagram. Basically through Instagram direct you can chat and text over Instagram platform. People usually refer to Instagram direct as DMs i.e., Direct Messages. You can say that Instagram messenger is called Instagram Direct.
Instagram Direct is one of the essential tools for Instagram marketing and Social Media Marketing. Instagram Direct is used by marketers significantly to drive sales.
5 AMAZING WAYS TO BOOST YOUR SALES THROUGH INSTAGRAM DIRECT
Instagram Direct is used as a medium of communication between the marketer or company and the audience or customers. It is very useful for driving sales. Let’s discuss about the ways to drive sales through Instagram direct:
1. PITCH YOUR POTENTIAL CUSTOMERS VIA DM
The most effective way to drive sales through Instagram Direct is to pitch your potential customers via DMs. Many marketers prepare a well framed pitch for offering the best deals to their potential and loyal customers or followers. They include possible negotiation scope in their pitch. This way of convincing customers is a very important and useful way used in Instagram marketing.
But it needs some professional tactics of business communication, because many people do not respond to sales messages, they block the advertisement messages. So, you just need some conversational marketing knowledge and use a personalized tone in your pitch. If you are thinking of missing chances of smooth conversation due to timing issues then there are various reliable AI based Instagram growth tools like GoSo and Geny, which can help you efficiently perform your all Instagram marketing strategies.
2. USE YOUR INSTAGRAM BIO
Another amazing way to drive sales through Instagram Direct is to use your Instagram bio for attracting customers. By Instagram bio I mean to include DM me for more details or DM ME in your instagram bio. This way is very convincing and easy to attract the interested buyers or customers. Because sometimes people find it uneasy or hectic to message unknown people, but if your bio clearly says that you are available for communication via Instagram Direct then they can get a push to message you. Hence, you need to convince them with your best available offers, which will ultimately drive sales.
3. USE INSTAGRAM PROMO CODES
Another unique and useful way to drive sales through Instagram Direct is to use Instagram only promo code. Through Instagram only promo code you can attract customers and your Instagram followers to buy your products and services. Usually these Instagram promo codes are used to avail discounts on products on Instagram platform.
Instagram promo codes look like INSTAPROMO or SAVEINSTA40. The main trick or benefit of these promo codes is that you need to create these Instagram only promo codes as avail only after following you and messaging you. It means creating the promo code that people can use or get only after following you and messaging you via Instagram Direct. Hence, your sales will increase via Instagram Direct.
1. USE INSTAGRAM DM FOR EMAIL MARKETING
Another useful way to use Instagram Direct to increase or drive your sales is to use Instagram Direct for getting the email list. Through this email list you can perform your email marketing activities with high reach. Email marketing is one of the useful marketing approaches for driving sales.
You just need to use Instagram Direct to offer the customers or followers Instagram giveaways or freebies and link that giveaway or freebie code to the landing page or form where they need to mention their email address to get free eBooks or other giveaways. By this you will get your new and fresh email list. Then you can use it for your Email Marketing functions of increasing sales. Hence, Instagram Direct is helpful in Email marketing also.
1. USE INSTAGRAM DIRECT ADS
There is one more creative way to drive sales through Instagram Direct is to use Instagram Direct Ads. By Instagram Direct ads i mean to say that generally we use Instagram ads for promoting our products and services through Instagram ads post. Through these ads the user or customer reach at another external landing page, but through Instagram direct ads, the user or customer will reach at your inbox. It means Instagram direct ads are linked to your inbox destination.
Through these Instagram direct ads you will get your Instagram Direct or DMs leads in front of you automatically. Hence this is the great way to drive sales through Instagram directly.
FINAL THOUGHTS
Instagram Direct contributes in conducting smooth Instagram marketing activities. For sales and lead conversion we need an effective medium for communication and Instagram Direct is that effective communication medium. So use this amazing feature of Instagram for generating leads and driving more sales as well.
