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Social media marketing is an efficient approach to generate new visitors to your website, engage with your audience, and encourage past consumers to return if you’ve created one. But how can you keep social media users’ attention when fresh stuff is being posted every second? The idea is to provide a variety of visually appealing, conversation-starting posts. When you’re already publishing on social media every day, the problem becomes coming up with new social media content ideas. To assist you to decide what sort of content to create, Designviva has compiled a list of 10 ideas with samples from major and small organizations:
Spread the word about your blog entries and other fantastic material.
Creating a blog and posting fresh blog articles, vlogs, or podcast episodes regularly provides search engines with further evidence of your site’s authority and importance. This, in turn, can increase the ranking of your site and the number of visitors it receives. However, relying solely on search engines for traffic is never a wise idea. You can drastically boost your reach and engagement by sharing your excellent written content on social media. You will give a lot of value to your followers if you share informative blog pieces that are helpful and well researched.
Create how-tos, tutorials, and hints.
While your blog is an excellent location to deliver instructional and practical advice to your audience, social media allows you to swiftly guide them step-by-step in real-time. Longer how-to videos may be recorded on platforms like YouTube or Instagram’s IGTV, but bite-sized instructions can be readily shared on other social media sites as well.
Declare important company news
Social media users do not need to be informed every time your app’s software is updated or a new administrator is hired. But what about the large corporate news that affects them? As per Designviva, yes! sharing such information on social media is a fantastic idea. You may follow Tesla’s lead on this one, who retweeted Elon Musk’s unveiling of a new vehicle model. Informing fans and anybody else who is interested in interesting developments may assist with creating buzz, raising enthusiasm, and even increasing sales.
Publication of industry headlines
It’s only reasonable to want to know what’s going on in your sector when you own a firm. This helps you to keep ahead of the competition and give your audience the most up-to-date offerings. Having said that, Designviva explains that your consumers aren’t always as informed as you are. They are sometimes, but they would benefit much from a reminder and insider suggestions from you to make the most of it.
Infographics are a great way to display data.
Using infographics is one of those no-brainer social media ideas. Infographics are a terrific way to liven up your blog material since they transform a text-heavy piece into something visually appealing, easy to read, and shareable. However, you won’t want to share the entire thing on social media. Instead, have a look at Think with Google’s LinkedIn page for a strong bite-sized morsel like this one. Furthermore, if you want to ensure that your infographic or report is not overlooked, statistics or figures will undoubtedly cause people to stop and pay attention.
Make interesting videos.
Video is an extremely user-friendly platform for social media marketing. For starters, auto-playing movies are excellent at attracting people’s interest while they browse. Furthermore, watching a video is much easier for people to learn about items or the firm than trying to read a lot of information. Furthermore, consumers like hilarious or engaging films, which are a terrific method to increase your watch count.
Use popular subjects to your advantage.
Designviva says that it’s not difficult to find out what’s popular on social media, whether it’s a person, location, event, or even a challenge. Most of these sites feature a section with popular themes where you may get ideas. You can also utilize Google Trends to find out what people are talking about and then develop content around it.
Utilize user-generated content
User-generated content (UGC) has evolved into a valuable marketing tool for businesses and an effective method to boost your social media profile. This is how it works: A consumer mentions your company in one of their social media postings. You see how wonderful it is and how effectively it showcases your product and feel it’s worthwhile to share with your audience. This type of material not only increases consumer trust by allowing them to witness your products or services being utilized by real consumers, but it also increases loyalty among your current customers. Just remember to thank the creator and tag them in your post so they know you’re proud to show them off on your feed or Story.
Use memes and GIFs to express yourself.
Designviva gives a tip that whether you make your GIFs or adapt existing memes, adding a little levity to your website is a fantastic idea. You can tell your audience a lot about your brand’s personality and style in only a few seconds. These sorts of images are also quite interesting. GIFs, for example, are like videos in that the motion encourages viewers to slow down and look at what’s going on. This custom-made GIF on Starbucks’ Twitter feed demonstrates how a small amount of movement can bring a brand’s product to life on social media.
Please share an intriguing quotation.
There are entire sections on social media dedicated to inspiring quotations. Consumers like hearing a variety of voices that convey good messages. Quotes related to national holidays, such as Martin Luther King Day or Women’s History Month, can be posted.
