admin
Are you looking for money for a particular purpose of your brand? Organizing a Fundraising event is the best idea! Fundraising events get organized with less investment and generate maximum money. The more gap you can maintain between cost and earnings, the more you would have profit. You may plan to organize an offline or virtual fundraising event according to your convenience.
Organizing a fundraising event is not difficult, but making it engaging is! To ensure maximum audience engagement in the event, you need to get updated with the trends of this kind of event. For finding these out, read further!
Trends of Fundraising Events
Every year, the trends of Fundraising get updated. Similarly, 2022 has startling trends which the brands need to consider while organizing their events.
1. Flexible Pay Options
People got used to paying through online payment modes in the pandemic period. As a fundraiser, you need to provide multiple payment options to donors. These can be NetBanking, Digital Wallets, Credit and Debit Cards, Cryptocurrency donations, and other payment applications.
Digital wallets mainly include Apple Pay, and Google Pay as these allow the users to complete transactions with face ID. In fundraising, especially in the events of non/profit brands, cryptocurrency donations are becoming popular. Payment applications are mainly PayPal and other trusted applications.
2. Donor Empowerment
Earlier, there used to be a particular channel with which brands connected with Donors. It is not the trend anymore!
Donors demand more privacy now. They want to get contacted as per how they want it. So, brands now focus more on allowing the donor to choose a way brands should reach them. Like, some of them want to get updates through messages. Some of them feel irritated with regular updates and want occasional updates on e-mail. With this, donors also feel a sense of personalization which is crucial to enhance their engagement.
3. Technology-driven experience
People are becoming more tech-savvy by the time. They want everything driven by technology. In fundraising events, the brands should virtually connect with the donors. Even if you choose to go with a hybrid event, you must be open to allowing people to attend it virtually with technological advances.
Many ways include tech-driven NFT auctions, event recordings, bidding on mobile, communication via texts, and native streaming are available to give a technologically advanced experience to donors.
You got the trends you should follow. Some of the forever virtual fundraising event ideas are still waiting for you. Do not stop reading here, be connected!
Best Fundraising Event Ideas
1. Bake And Sale
If you want to collect money for a purpose, this is one of the best fundraising event ideas. Baking never gets out of trend. Who does not like to have cookies, brownies, pies, and cakes?
Keeping local food laws in mind, you can organize such an event where people compete in baking, guests who are the donors can give money to vote for their favorite contestants and taste their freshly baked dessert.
2. Relaxation Event
You can organize an event for people on a Sunday Afternoon. Here, they can dress up well. Have tea, coffee, and snacks together by paying an entree fee. In this event, the donors can relax, have a break from their life hassles and support you by paying the fees.
You can partner with a classy and affordable snack and a coffee shop. It directly affects the experience of donors.
3. Board Games
You can choose to end this trend of being with the screens the whole day, even on weekends. You can organize a board games meet where donors pay and play the old school games.
4. Entertainment Show
Who does not like to be a part of the event where people praise them? Organize an event where donors pay you for showcasing the talent they have. Get money this way, and donors can get praise.
You can partner with a local theatre for this. They can organize auditions and shortlist people based on the talent and donations they are ready to give. The audience also can donate to vote and make their favorite contestant win.
5. Social Walls
Collecting your content through different platforms and leveraging it on a social wall in a fundraising event is such a great idea! You can attract the audience by displaying a Social Wall. You may create a poll too and ask the audience to donate to the brand for a particular cause.
Different platforms offer you varied features to design a Social Wall. To name a few, Taggbox, Eventifier, Hootsuite, Everwall are there. You may go with any of these and join the trend of leveraging social walls in your next fundraising event.
6. Donate The Drink
Motivate the donors to give up a drink daily to raise funds for someone who needs the money. Ask people to spend the amount they would have spent to buy a beverage.
Give options to the donors in this case. Like, a list of a particular amount of money they can directly transfer. Promise to post about three donors every day on social media. It will enhance engagement.
7. Brand Battle
You can research some small local brands and plan a battle between them by collaborating with all of them. The performers mean the brands can fundraise for registering them. The audience needs to donate for the ticket.
You can involve some celebrities or influencers to enhance the engagement and popularity of this fundraising event.
Final Words
You have got some superb ideas to organize your fundraising event. You just need to focus on what is trending in your locality and go for it now!
