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If you’re looking to start your own business, the grass may seem greener on the “healthy” side of the fence. With rising obesity rates and an increasing focus on healthy eating, this is an industry that’s only getting bigger. But where do you start? How do you make money? What sort of challenges can you expect? And how can you take your business global? Learn more about starting a healthy burger business with sustainable packaging here.
The best way to start a burger business is with custom burger boxes. Custom Burger Boxes are made of paperboard and come in many different sizes, shapes, and colors. You can find the perfect size for any occasion or event that you are planning on hosting. They are also Eco-friendly because they can be recycled or composted once used, making them sustainable!
The growing market of healthy food
The market for healthy food is overgrowing. The global market for organic food is forecasted to grow at a CAGE of 7.8% to reach $96.3 billion by 2021. In addition, the demand for healthy, locally produced food is rising rapidly. Therefore, opportunities are high in the food industry.
How To Find Your Market
The potential is vast. As of 2018, they had earned $3.5 million in sales. They are willing to take risks like this to have a price point that works for their customers. In one example, they had to change the whole of their menu after disrupting their local grocery stores with vending machines. It wasn’t easy, and the food was not healthy, but the team was passionate about providing a service people consider vital, so they went for it.
Now, compare this to similar businesses. For example, they’ve successfully disrupted grocery stores in four of the five markets they are in. In addition, these businesses have capital and company resources and take risks that local brands can’t come with their product offerings.
The challenges of starting a healthy burger business
Starting a food business is challenging. But it can be even more complicated if you are starting a restaurant. There are many challenges that you will need to overcome. For one, people often expect that the food they get from fast food restaurants is unhealthy. So, to them, a healthy burger can be a foreign concept. If you are new to this industry, you might not know what healthy means to the customer. But it also might be good for your business if you know what they want and how that can affect your business. You can start building a relationship with your first healthy burger franchise right now.
Market & target your local market
A healthy burger restaurant needs to understand what people in this area want. They need to find out what the people here want and make sure they have that on their menu. This local focus applies to signage, imagery, and even design, which should be based on community input. Whatever you’re trying to do, you need to listen to the people who buy your products. It’s good if they like you and talk about their needs. Build a relationship with them, so it is easier for your business in the future.
Implement an open and honest inventory system
Doing this can be super costly if you don’t already have systems in place, but it’s essential if you’re aiming to expand. To do so, you’ll need to establish an inventory system that operates regularly (and sends out the inventory offers to the public). Then, that inventory should be posted online wherever it may be physically possible.
Sustainable packaging for the burger business
Sustainable packaging is an integral part of the burger business. So you’ll be pleased to know Propel Farms, the leading producer of sustainable meal packs in the world, now also makes fine hemp and coconut meal bags. Both of these products are great for flavor, quality assurance, and great compost. Check out their products here.
If working with food doesn’t excite you, you might also enjoy learning more about sustainable coffee. Propel also imports Fair Trade Certified coffee beans from farmers all over Colombia and Brazil. When you simplify your supply chain, food gets made from far more places than ever before, minimizing our impact on the environment.
At this point, both the Propel Farms certified burger and vegan patty are available in sustainable packaging. But if you don’t have the foresight to acquire a few of your own, you can still make healthy purchases for a fraction of the price. So, whether you use a plant-based milk alternative or a leafy greens alternative, buying sustainable snack food will save the planet and your wallet. Here are some of our favorites:
What makes a good business plan for a burger restaurant?
When writing a business plan for a burger restaurant, think about the five main parts of your business plan: your business description, your product description, your market description, your management team description, and your financial description. Then, follow this critical step-by-step guide to writing a business plan that works for you, your business, and the unique challenges you face. It’s hard to get people to take you seriously if your business doesn’t have a professional image. I always recommend going with custom printed cardboard packaging because it will help increase the perceived value of your products.
Your business description
Your business description is what you’re willing to share (or re-share) with your potential clients. Think about what makes your burger place different from your competitors and where you want your business to go in the future. Tell your story. What happened in the home? How did you get it? Tell people about what they get if they buy your house.
When you make the business description more extensive and detailed, it is better to get more specific. For example, if you can say your goal is to sit at a table, your description will be shorter because clients read the mission statement or purchase package instead. Take inspiration from other successful business descriptions. What do people want to know more about?
Ways to get funding for a sustainable food company
There are many ways to get funding for a sustainable food company. First, if you want to start a business, you might want to buy some equipment. Then, you can use crowdfunding sites like Kickstarter or Indiegogo. There are also local groups that help fund new businesses. One of my favorite crowdfunding sites right now is Seed and Spark, which is specifically for food and beverage businesses. They’re community-focused and offer both equity and debt financing options.
A few years ago, my company participated in this program. As a result, they got around $700,000 of equity funding. We used that money to start our business in the international sustainable food industry.
Seed and Spark transformed our products from our US factory to products made in Ethiopia, Brazil, and India and tried to commit to supporting their suppliers and farmers. Committing to local ingredients made it possible for the company to give customers a good product at a reasonable price. This is also good for the communities they are targeting.
Conclusion:
If you have what it takes to run a sustainable food business, this guide will help you start and grow your sustainable burger company.
