{"id":2775,"date":"2021-11-16T05:05:17","date_gmt":"2021-11-16T05:05:17","guid":{"rendered":"https:\/\/nfaii.org\/blog\/?p=2775"},"modified":"2021-11-16T05:05:20","modified_gmt":"2021-11-16T05:05:20","slug":"how-to-determine-the-order-of-site-seo-optimization","status":"publish","type":"post","link":"https:\/\/nfaii.org\/blog\/how-to-determine-the-order-of-site-seo-optimization\/","title":{"rendered":"How to determine the order of site SEO optimization?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"450\" src=\"https:\/\/nfaii.org\/blog\/wp-content\/uploads\/2021\/11\/bsefbr.jpg\" alt=\"\" class=\"wp-image-2776\" srcset=\"https:\/\/nfaii.org\/blog\/wp-content\/uploads\/2021\/11\/bsefbr.jpg 680w, https:\/\/nfaii.org\/blog\/wp-content\/uploads\/2021\/11\/bsefbr-300x199.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n<p>The primary optimization tasks are project and website analysis. What we analyze:<\/p>\n<p>1 S<strong>ite to work. <\/strong>Make a list of edits. Check site <a href=\"https:\/\/nfaii.org\/blog\" target=\"_blank\" rel=\"noopener\">positions that have already.<\/a> Find out which pages bring in the most visitors, especially converting ones.<\/p>\n<p>The specialist prepares a plan for internal changes, draws up a priority checklist, and coordinates the changes with the client.<\/p>\n<p>\u00a0<\/p>\n<p>The website owner should clarify the goals of the website: selling, informing, branding. It will be easier for an <a href=\"https:\/\/nowseoagency.com\/\">SEO services in Karachi<\/a> specialist to understand whether it is necessary to change the CMS, the protocol from HTTP to HTTPS, or make a mobile version. In addition, the budget and the possibility of finalizing the current version of the CMS from programmers are sure to be clarified.<\/p>\n<p>\u00a0<\/p>\n<p>2 <strong>Competitors&#8217; sites at the top<\/strong><\/p>\n<p>Competitor analysis is a must-have for any project. Allows you to determine what to focus on when promoting a given topic.<\/p>\n<p>If your competitors are at the top of the SERP, you need to figure out why to repeat the success.<\/p>\n<p>\u00a0<\/p>\n<p><strong>The order of work when updating the site<\/strong><\/p>\n<p>Stages of site search engine optimization:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li>identify pages that are useful to save;<\/li>\n<li>to compose a semantic core &#8211; this determines the need, order, and priority of changing the structure;<\/li>\n<li>if there is a need to move to another domain or HTTPS, prepare and move;<\/li>\n<li>analyze the usability of the site;<\/li>\n<li>perform internal optimization that comes from the Technical Audit;<\/li>\n<li>upon completion of internal changes, proceed to external promotion;<\/li>\n<li>introduce secondary tasks and development tasks.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>To determine where to optimize the site &amp; how to make changes. They start with the most global, where web programming is required, and optimize individual pages. Therefore, the plan of changes divides into several blocks: priority tasks, tasks of the second level, and tasks for development.<\/p>\n<p>\u00a0<\/p>\n<p>Priority tasks immediately. Secondary studies perform as needed, development tasks ready for clearly fixed periods.<\/p>\n<p>\u00a0<\/p>\n<p><strong>SEO Specialist Priorities<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Semantic core and site structure<\/strong><\/p>\n<p>First of all, the <a href=\"https:\/\/nowseoagency.com\/\">SEO agency<\/a> specialist analyses the requests for which it is necessary to optimize the landing pages &#8211; traffic will depend on them. Then, if the site&#8217;s topic does not change, they check the relevance of key phrases. Finally, the core of the queries is no longer relevant and built the site structure.<\/p>\n<p>\u00a0<\/p>\n<p>It is advisable to keep the structure as much as possible, along with the addresses of pages and files.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Recommendations when working on changes in the site structure<\/strong><\/p>\n<p>1<\/p>\n<p><strong>Check page visibility. <\/strong>Google Analytics, Live internet, Yandex. Metrical is suitable for verification. Find pages that visitors come to from search engines.<\/p>\n<p>2<\/p>\n<p><strong>Set up redirects from old addresses. <\/strong>Do this with a 301 redirect.<\/p>\n<p>3<\/p>\n<p><strong>Use CNC. <\/strong>The use of key phrases in the URL will be a plus. The optimal CNC length is up to 110 characters. It checks in programs: Netspeak Spider, Screaming Frog SEO Spider, or any other scraper.<\/p>\n<p>4<\/p>\n<p><strong>Organize your XML sitemap. <\/strong>The XML map lists pages, their hierarchy, and crawl priority. The map helps search crawlers index pages more efficiently.<\/p>\n<p>5<\/p>\n<p><strong>Expand the semantics and structure of the site; create<\/strong> &amp; optimize pages for queries. Cover new and related topics to reach more audiences.<\/p>\n<p>\u00a0<\/p>\n<p>Each page should have its keys that do not duplicate on other pages. Otherwise, runners with the same keys will compete with each other in the search results.<\/p>\n<p>In addition to defining the structure of the site, the semantic core helps:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li>when generating and prescribing meta tags;<\/li>\n<li>when preparing content for landing pages;<\/li>\n<li>when linking;<\/li>\n<li>when carrying out external optimization and when developing a CNC URL.<\/li>\n<\/ul>\n<p>The process of compiling the core sometimes takes months. For example, if there are several hundred thousand requests for an online store.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Internal website optimization<\/strong><\/p>\n<p>For this stage, a technical SEO audit of the site. In the course of work, the optimizer analyzes the pages that promote the resource&#8217;s promotion in organic search and fixes the identified errors with a checklist.<\/p>\n<p>\u00a0<\/p>\n<p>1<\/p>\n<p><strong>Website loading speed. <\/strong>What to do if the site loads slowly:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li>reduce the weight of images;<\/li>\n<li>move scripts to separate files;<\/li>\n<li>reduce server response time.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>2<\/p>\n<p><strong>Microdata. <\/strong>It is a set of unique tags that structure content for search engine crawlers. What are they used for:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li>block with contact information;<\/li>\n<li>logo and name;<\/li>\n<li>product cards, etc.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>3<\/p>\n<p><strong>Systems of metrics and statistics. <\/strong>To do this, use Yandex. Metrica and Google Analytics. What can you learn from analytics systems:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li>identify the most visited pages;<\/li>\n<li>explore the page scrolling map and link heatmap;<\/li>\n<li>how much time the user spends on the site;<\/li>\n<li>how many pages per session and how the indicator has changed;<\/li>\n<li>what actions precede the target action;<\/li>\n<li>regions from which there are more conversions;<\/li>\n<li>watch at what stage users close the registration page, if it is multi-stage, and so on.<\/li>\n<\/ul>\n<p><strong>Recommendations:<\/strong><\/p>\n<p><br \/><br \/><\/p>\n<ol>\n<li><strong>The title<\/strong> must be unique for each page and match its content. When writing it, they put a high-frequency request at the beginning or as close to it as possible, but make sure that the sentence is readable.<\/li>\n<li>\u00a0<\/li>\n<li><strong>A description<\/strong> is a unique, concise, attractive description of the text on the page. When compiling it, key phrases, symbols. They are striking when issuing, but it is essential not to abuse them.<\/li>\n<li>The heading <strong>&lt;h1&gt;<\/strong> at the beginning of the page, a key phrase is entered into it, and it is made sure that it is readable.<\/li>\n<\/ol>\n<p><strong>Internal linking<\/strong><\/p>\n<p>Dangling sites are pages with no outbound links that other links lead. Suppose you do not remove them.<\/p>\n<p>\u00a0<\/p>\n<p>Checked with PageWeight .<\/p>\n<p>\u00a0<\/p>\n<p>Before choosing a scheme, you need to determine which queries or<a href=\"https:\/\/kbfblog.com\/\" target=\"_blank\" rel=\"noopener\"> pages need in this way.<\/a> Then, you can use one of the linking schemes:<\/p>\n<p><br \/><br \/><\/p>\n<ul>\n<li><strong>Hierarchical. <\/strong>The master page links to sections, and sections to content pages that link to the master page;<\/li>\n<li><strong>Connecting with an asterisk. <\/strong>It performs in such a way that all pages of the site link to each other;<\/li>\n<li><strong>Annular. O<\/strong>ften used for high-frequency phrases, where all pages of the site link to the promoted section.<\/li>\n<\/ul>\n<p><strong>Optimizing content<\/strong><\/p>\n<p>At this stage, texts for the promoted pages with key queries and LSI entries.<\/p>\n<p>\u00a0<\/p>\n<p>In parallel, informational articles. They will go to the sections &#8220;Blog,&#8221; &#8220;News,&#8221; &#8220;Interesting.&#8221; Their goal is to help potential buyers in choosing to expand the semantic core.<\/p>\n<p>\u00a0<\/p>\n<p>Text is hidden from users but <a href=\"https:\/\/ukguestblog.com\/\" target=\"_blank\" rel=\"noopener\">available to search engines.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The primary optimization tasks are project and website analysis. What we analyze: 1 Site to work. Make a list of edits. Check site positions that have already. Find out which pages bring in the most visitors, especially converting ones. The specialist prepares a plan for internal changes, draws up a priority checklist, and coordinates the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-2775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to determine the order of site SEO optimization?<\/title>\n<meta name=\"description\" content=\"This means that they make great keywords to optimize your site around. 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